Reaching out to customers is one thing every business has to focus on. Without an effective marketing plan, businesses will never be able to build a customer base. Many companies have relied on the Yellow pages for local marketing for years. This well-known directory has long been the standard for which many people find the services and products they need. Unfortunately, studies have shown that the Yellow pages have lost almost seventy-five percent of their listings in the last five years. At this rate, some experts say that the Yellow pages will no longer exist in five years. Despite this, many businesses are still investing in this directory. This is kind of strange considering there are so many reasons why businesses should be user other, more effective, local marketing strategies.
Digital marketing is much more effective, as well as much more affordable. Being listed in the phone book is great for those who don’t own a smartphone or other portable device, but it seems like everyone does. Since so many people already own internet capable devices, they won’t be looking in the phone book for local businesses. Digital marketing makes much more sense and costs much less. Being listed in a business directory provided by popular search engines such as Google or Yahoo will help portable device users find local businesses according to products they carry, distance, and customer ratings. This means offline marketing can be just as effective as online marketing and works from multiple angles.
Local Marketing works a little differently when it comes to digital marketing. Service providers simply adjust the information available online and make it more visible to local users. Tagging businesses with certain keywords and making sure they are listed properly can help make them more available to online users. Since most people use their phones to find local businesses, this is perfect for localized marketing strategies. More importantly, it can fit into a larger marketing strategy, which means money won’t be wasted. Businesses can build a local customer base, which helps them work towards a long-term plan for success. For more information, business owners can contact their SEO or digital marketing service provider.