When we talk about high-end fashion, it usually imparts to pricey clothing designed by famous fashion designers and worn by rich icons or celebrities. The process of promoting high-end fashion clothes starts with a fashion show, produced by the clothes designer, and worn by famous models in front of the gazing inspection of rich patrons, fashion magazine editors, fashion bloggers, celebrities, and merchandisers.
High-end fashion trends are set up by well-known fashion designers of which their famous clientele pick it up and buy these trendy clothes and wear them to their social functions, while retailers or merchandisers buy a select line-up of these clothes and are put into display at luxurious boutiques at key cities around the world.
The marketing, as well as managing, of haute couture and contemporary fashion design clothing, that are based on the latest fashion trend and made of top-caliber fabrics, is the function of a high-end fashion merchandiser or retailer. Since the fashion industry is a billion dollar industry, high-end apparel retailers team up with a group of merchandisers to scale the fashion trends and analyze its marketing value so that they choose which clothes will sell at the right prices and determine at what particular season should these designer clothes be displayed to consumers.
Doing Trends The Right Way
Fashion merchandisers are in the forefront of forecasting what are the fashion trends for the upcoming season, such that their forecasting is a result of their teaming up with designers and retailers to bring out a combination of branding, marketing and customer relations. In addition to the mentioned tasks, fashion merchandisers are also asked by well-known department stores to create high-end store shelves that can effectively display the clothes to their rich clients.
5 Key Takeaways on the Road to Dominating Fashions
Even if the high fashion industry is limited and catered to a small number of clientele, but it is influential in setting up the trends with how people can look good, in building up a lifestyle which people around the world would love to follow, and, in effect, bring in more customers from different age levels. Basically, high-end designs come out expensive because they are of one-of-a-kind style and either custom-made or made-to-order.
The powerful influence of the internet, specifically in the social media, has created a clever way to advertise designers’ clothes which high-end retailers are now smartly investing in the technology to broaden their customer base into a global dimension. It is cashing in on social sentiments that have increased interest on designers’ clothes, like if it gets a million “likes” in the social media, it is actually saying that these million friends approve of the design and that it’s worth buying it and that equates to increase in sales as buyers are psyched into realizing the social sentiment.